A Typography Lesson : Mixing It Up

You know what it's like when you have a bee in your bonnet and everywhere you look, you see the bee as you've never seen it before?  It had always been there but because you hadn't been obsessing about it, you simply never noticed it.  The buzz for me these days has been about successfully marrying fonts.


Several months ago, New York typographers Jonathan Hoefler & Tobias Frere-Jones of Hoefler & Frere-Jones, published this piece on mixing fonts.  In it, they outline four tips for "navigating the typographic ocean".  In short, they say your palette should be assembled with wit, energy, poise and dignity.   Each of these points is thoughtfully explained with images and insightful descriptors.
   
If you hadn't been pondering the challenges of mixing fonts effectively before, you will after reading this brilliant little lesson from the pros.  

Hoefler & Frere-Jones First Principle for Combining Fonts :

 "Keep one thing consistant and let one thing vary."